See What's Selling (and What's Not) with Sell-Through Rate Reports

You can now track your sell-through rate right from the dashboard and dig into detailed reports that break it down by player, set, decade, category, source, and marketplace.
Sell-through rate is one of the most useful and important metrics for understanding your inventory—it tells you what percentage of your listed cards are actually selling within a given window. You can see exactly which players, sports and categories are selling quickly and which aren't. Improving your sell-through rate enables to you to move your inventory faster so you can profit and then put that into building more inventory.
On the dashboard
Your main dashboard now includes a Listing & Sales Activity chart showing daily listing and sales trends over the last 30 days, plus a sell-through rate summary across four time windows: 7, 30, 60, and 90 days. Click any of the STR stats to jump straight to the full report for that time frame.
Detailed reports
The new Sell-Through Rate report lets you group your data by player, set, card year, decade, category, source, or marketplace—so you can see exactly where your inventory is moving and where it's sitting.
Each row links through to a custom report filtered to that group and time window, making it easy to drill down into the actual cards.
What you get
STR %
 — Percentage of listed cards that sold within the time window
Avg Days to Sell
 — How long cards typically take to move
Multiple time windows
 — Toggle between 7, 30, 60, and 90-day views
Drill-down
 — Click any group to see the individual cards in a custom report
A note about listing dates:
 Sell-through rate calculations depend on knowing when a card was listed for sale. whuppit started automatically tracking listing dates on March 24th, so any card marked as "For Sale" after that date is included automatically.
If you have older cards that were already listed before then, you can manually set a listing date on the card edit screen or when marking a card as sold — that way they'll show up in your sell-through rate data too. Cards sold without a listing date will not impact your sell-through rate data.
Sell-through rate reporting is available now on all plans. Head to Reports > Sell-Through Rate to check it out, or just look at your dashboard—the stats are already there.
As always, feedback is welcome. Let me know how you're using this and what would make it even more useful!